Back in the late 1980’s the citizens of Los Angeles celebrated the many victories of their professional ice hockey team, the Los Angeles Kings. Many residents of the City stayed glued to their TV sets on the afternoon when Wayne Gretzky scored his record-breaking goal. Still, one had to admit that the team logo for the Kings was not too colorful. It would have appeared the same, if seen on a black and white TV.
Perhaps that realization planted the seed of an idea. That seed of an idea started to grow. That seed of an idea was most likely the foundation for the area’s second professional ice hockey team. Still that seed grew very slowly at first. For a while, the creation of a second ice hockey logo seemed a long way off. No one could really come up with just the right name for that second ice hockey team.
Then the Disney Company released the movie about “The Mighty Ducks.” The movie drew big crowds to the movie theaters, and it brought good sales, when released as a DVD. The movie also seemed to offer the answer for which so many had been searching. It suggested a name for a second ice hockey team.
The movie released by Disney not only offered the people of southern California a possible name, it also gave them a more colorful logo. Even if this proposed expansion team failed to have the quality players found on the Kings team, it would at least have a very colorful logo. No one really put that idea in words, yet that must have been the thinking of those who would have to market the new team.
After all, the marketing of an expansion team is always a challenge. Such a team does not have a great deal of name recognition. People are not yet familiar with the team’s logo. Both of those looming obstacles would be removed from an expansion team named the “Ducks.” That was the beauty of using that name for a new ice hockey team.
The Disney Company had already profited from its purchase of the California Angels. The Disney Company was ready to finance the creation of the Anaheim Ducks. Therefore, the people of Los Angeles and Orange County began to fly a bit more color during the ice hockey season.
They did not stop flying the logo for the Los Angeles Kings, but they also flew flags with the colorful logo of their own Mighty Ducks. They could thank the Hollywood studios for their more colorful logo.
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