Understanding color printing jargon

Do you know the difference with colors? For most people, a color is a color. But for a professional who uses colors for a living, there are more to it.

Printers are well aware of the difference processes in color printing. Let’s talk about this color printing processes so you would understand what each means.

Most color print projects use either spot colors or process colors. In every project, budget plays a large role in the decision as well as the printing method and the design elements used in the layout. As a rule of thumb, a couple of spot colors will definitely cost less than a four-color or process color printing. However, when you use full color photos, a more expensive color process may be your best option.

What are spot colors? As I’ve said before, spot colors are cheaper than the full color ones. When do you use spot colors? Well, there are several guidelines to determine whether spot colors would do the trick. Here are a few:

- If your publication has no full-color photographs.

- If your publication needs a color that cannot be accurately reproduced. This includes CMYK (cyan, magenta, yellow and black) inks which are often used for precise color matching of a corporate or logo color.

- If you’re printing a specific color on something that requires page to page color consistency.

- If you’re using a much larger space such as that of your poster, spot color can provide that even consistency look in your marketing ad.

- Spot color can give you a more vibrant color than the CMYK can produce in your color printing ad.

- Or if your ad needs special effects that requires producing inks such as metallic or fluorescent ones.

On the other hand, you’ll definitely need to apply process colors, e. g. CMYK inks, when…

- Your ad has full color photographs in it.

- Your ad has graphics that require producing multi-color inks.

You’ll then have to produce many color inks if you use spot color instead of the process colors.

- And if you need more than two spot colors in your ad, it is better to apply process color instead. Most of the time, you can save on costs with process colors than using four or more spot colors to produce your shade.

And if you have an ad that has photographs that integrates both spot colors and process colors, you can always use both applications. This is especially true in your logo color. For better results, ask your color printing company so you’ll be sure to have the best application to produce the colors you need for your marketing campaign.

Breaking down and analyzing your design

What a graphic designer usually does is to mix all the basic ingredients to reflect a particular mood or style in any color printing ad they create. The fonts, the graphic images, the design as well as the color – all of these elements are combined to come up with an ad that would definitely get your target readers’ attention.

And it all boils down to what your readers feel and say about your ad. It’s all about their reaction and impression on the style you chose for your ad, as well as the way you conveyed your message to them.

That’s your design palette – where you mix altogether your elements to draw your readers into your ad. It may be the subtle type where your readers are drawn to your design with no effort at all. The design is so simple and subtle that your readers won’t even realize that they’re into your ad already. The other one, the more aggressive type, is more obvious, as the design usually directs your attention to the key message. There’s nothing to distract or confuse your readers from what is really important, which is your message.

If you choose to apply the more aggressive style in your design, first of all, you need to provide a typeface that is ‘clean, readable, and with quiet strength’ as another designer would suggest. This means that your choice of font does its job efficiently, and yet it doesn’t overshadow all the other elements in your ad. And remember that when you want to put a lot of information in your color printing campaign, be sure to include a distinctive typeface that is neutral as it easily packs your details in a small space without making it look busy and disorderly.

In terms of your colors, by putting a limit to your use would ensure that you provide subtleness to your design and draw your readers’ attention to the ideas and concepts that you would want to be emphasized. This is particularly true with your photographs. If you want to show a certain concept on that, you’re better off limiting your color use.

Your photos and images also provide your readers with the idea you would want to convey. Depending on different design factors such as layering, opacity, and transparency, you can make your images look more dramatic and striking.

The bottom line is that you include that extra attention to the details of your design. It doesn’t matter whether you want it subtle or straight-forward. What would make your ad effective are the features and factors you add in your size, color, in your choice of image and photos, and so forth.

Web marketing - fundamental steps

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1) Collection of back links: Do collect back links for your site. More you have back links proves more you are popular in the web world. Back links are counted as vote for the particular site. So do link exchange with those sites, which are relevant to the theme of your business as well as having good page ranking and also placed in the top level of the SERPs.

2) Article submission: Article submission is the best way of getting quality one-way back links. Write articles and then submit it into the article sites and place the site link under the option of author’s details.

3) Directory submission: Directory submission is another way of getting one way back links.

4) E-mail marketing: Using web-mining data and collecting visitor details or collecting old customer details thus web owner can promote their site through e-mail messaging. Also yahoo provides option for placing signature in their yahoo mail ids. This is also a good option for e-mail marketing.

5) Uses of signature link in popular forums: these days web forum is the global platform for any web users. Net savvy people like to spend time in forum, they use web forum for their own queries, for their research work as well as for knowledge. Web forum is also a global platform for online marketing too. Placing own site link as the signature link assures increased number of visitors as well as a certain amount of back links.

6) Blogging for indirect marketing: one must have own blog and use this blog for indirect marketing. Blog can be used as a supporting base for online marketing. Fundamental concept of blogging is to carry fresh content all time. Bloggers always try to provide fresh news, small articles in their own blog as a result blogger always have good amount of visitors. So collecting back links from popular blogs is another way of marketing.

7) Banner exchange: Exchange your banner with other sites and place link in there off.

8) Article exchange: Write good relevant articles on complementary aspects and exchange those articles with other site in lieu of back links for your site.

9) Adsense marketing: Google adsense marketing is one of the world-renowned marketing options. But web owner must be aware of the limitations of the uses of adsense. Otherwise a site giving more attention to google adsens will be considered either as a scraper site or as a site made for adsense reveue only. Visitors and major search engine like big G or yahoo or msn do not like these sites.

10) Offline marketing: Business owner can promote their site locally by using normal offline marketing strategies like news paper adds, TV adds, banner adds etc. It will help them to gain local popularity. Say for example: bharatmatrimony. com or shadi. com can give their off line news paper add in Sunday Anandabazar Patrika in well known “Patra-patri” column to gain the local popularity.

Article source: articledashboard. com/