Speak and touch the heart

Presentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points.

Hours later the seminar is over. Seminars are informative but can be deadly.

Just give me the handout and I’ll read it at home!

It takes a dynamic presenter to step out from behind the lectern and shake up and motivate their audience.

Facts touch or mind, but it is the power that comes from stories that touch hearts.

Everybody loves a story. Stories give us insight life and human nature. They can make us laugh and they can make us cry. Story telling will go beyond the bullet points and will make a memorable impression on the heart that can change a life.

As a speaker, how can you use stories to give your presentation the impact that you desire:

• Tell inspirational stories to persuade, motivate or entertain. Use stories to illustrate the point you want to make. Try to find stories that are relevant to the audience. For example, for software engineers, tell a story about the young engineer who started a company in his garage and how Microsoft changed the world.

• Tell a story from your own experience. Make a habit of keeping a story journal and record your day’s experiences. You will have a rich supply of unique experiences to draw from to illustrate your point.

• Use gestures and acting techniques to bring your story to life. Don’t just tell your audience about a difficult client; get up and show them. Actions have a greater impact on the point you are making.

• Use description and dialogue. Take your audience into the story by using description and dialogue. Help them visualize and feel that they are part of the experience.

• Practice your story until it’s natural. Use the pacing and rhythm to communicate your message to your audience. Listen to a tape recording of yourself. Check how you have varied the tone of your voice and your speed to create the biggest impact in your story.

Remember it’s not about you; it’s about your audience. You have a great story and an important message to convey. By concentrating on your audience, you will become more confident and relaxed. This will result in your audience feeling comfortable and more receptive to your message.

The barriers that stop most people presenting in public how to overcome them

Gerald R. Ford said “If I went back to college again, I’d concentrate on two areas: learning to write and learning to speak before an audience. Nothing in life is more important than the ability to communicate effectively.”

It’s the number one skill that’s guaranteed to position you head and shoulders above the competition, yet it’s frequently overlooked, according to female speaker, Patricia Fripp.

My own take on having the ability to speak well in public is that it’s probably the single most powerful thing you can learn to do that gives you the ammunition to say “If I can do that, I can do anything”.

If you’ve ever marvelled at the abilities of a great presenter, the clever use of words to draw pictures, the confidence and charisma that exudes from the platform and the awe in which they are held, you’ll agree with the above statements.

So why is it that when it comes to attending training courses, presentation skills are not the automatic first port of call? Could it be to do with that oft quoted (probably misquoted) statistic that speaking in public is feared more than death? Let’s not go into an examination of quite how ridiculous that would be if it were true. After all, how many of you would really swap places with the guy in the coffin if you were asked to speak at a funeral?

There’s no doubt that public presenting can get the old palms sweating, but given the benefits you’ll get when you know you can do it well, it really shouldn’t stop you. Let’s examine the causes of nerves so you lay your fears to rest and get this most important of abilities added to your arsenal of talents, shall we?

First, examine why you’re nervous. There’s always a reason for nerves so examine what the reasons are so you can deal with the cause and go a long way to eliminating the symptom. Note that I say “go a long way to eliminating”, the chances are that you’ll always feel some nervousness which is when you need to remember that nerves are your friends because they keep your senses sharp & show that you want to do well.

Even seasoned performers suffer from stage fright, some had it so bad they could barely perform. Fortunately, the thought is usually worse than the task. Once you get started, you’ll often find that your nervousness will disappear. I liken it to knowing that you’re about to tackle a drive round London’s Hyde Park Corner or Paris’s Arc de Triomphe in rush hour. Thinking about it really freaks you out but when you’re in the middle of it, you’re too busy concentrating on not hitting anyone that it’s only afterwards you get to think “Wow, I made it in one piece.”

Some of the most common reasons I’ve found for people suffering from nerves are these:

-Worry about forgetting what you’re going to say

-Worry that the audience will think you’re a fraud

-Worry about saying the wrong thing and offending somebody

-Worry that someone will ask a question to which you don’t know the answer

-Worry that you’ll get a dry mouth or get tongue tied

-Worry that you’ll finish too soon or run long

Some of the less common ones I’ve heard were “I’m worried in case there’s a fire alarm halfway through my talk” and “I’m worried that the hem on my trousers will unravel in front of everyone whilst I’m speaking.”

I could dismiss all these are “silly” or “invalid” and tell you that none of them will ever happen, but the fact is that they often will. (Yes, even the trouser hem thing’s happened to me!). Looking down the list, you can see that there’s a lot you can do to avoid these situations occurring: being well prepared, stating your qualifications in your introduction, knowing your subject matter inside and out, timing yourself several times during rehearsals, and so on (sorry, I don’t have a magic bean to disable fire bells during speeches).

But so what if any of them still come to pass? What’s the worst that can happen? Well it’s not life or death, you know. You have to learn to keep your fears in perspective. And remember, the audience wants you to succeed. Nobody enjoys a bad speech.

Do what you can to be prepared and don’t let fear of speaking stop you from gaining that most revered of all skills, the one that will impact every area of your personal and business life. Give yourself the very best opportunity of succeeding and you’ll find the rewards are massive.